“Delivering the Beauty of Gyeongbuk to Leaders from 21 Economies”

Global beauty OBM (Original Brand Manufacturing) company HONEST has been selected as an official sponsor of the 2025 Asia-Pacific Economic Cooperation (APEC) Leaders’ Meeting.

According to the 2025 APEC Leaders’ Meeting Secretariat on the 17th, HONEST will provide premium travel kits from its proprietary skincare brand, “BASIVE,” to leaders from 21 APEC member economies attending the summit.

The BASIVE Travel Kit goes beyond a conventional travel amenity set, embodying the unique beauty of Korea and the host region, Gyeongsangbuk-do. The kit’s fragrance and design were inspired by iconic Korean landmarks, including Namsan Mountain, Gyelim Forest in Gyeongju, King Munmu’s Underwater Tomb, and the courtyards of traditional Korean hanok houses.

Through this thoughtfully curated concept, the kit conveys the message of creating “beautiful memories of Korea and Gyeongbuk” for world leaders.

The travel kit consists of eight essential travel items, including shampoo, treatment, body wash, body lotion, and facial cleanser, as well as toothpaste, a toothbrush, and a razor.

“We are deeply honored to have the opportunity to directly share the essence of K-beauty and the beauty of Korea with world leaders through the BASIVE Travel Kit, which reflects Korea’s nature and sensibility,” said Kwak Ki-sung, CEO of HONEST. “Building on this sponsorship, we aim to further elevate the global standing of K-beauty in the international market.”

Meanwhile, HONEST is a total OBM solutions company that oversees the entire process—from brand planning and formulation development to manufacturing and certification—providing comprehensive, end-to-end beauty solutions.