HONEST

About

Essence of Beauty

The company seeking healthy beauty

Honest is a beauty life total solution company that uses healthy beauty life as a corporate philosophy to research and develop products ranging from cosmetics to sanitary aid and produce everything from direct access to consumers.

Our primary value is that Honest pursues getting close to consumers through a variety of experiences and communication.

Honest's Organziation

R&D manpower accounting for 50% of the total manpower

Analysis Planning Behavior

We analyze, plan, and act.

Based on Honest's philosophy, 'win-win cooperation' and 'shared growth', we present a corporate direction for sustainable management. We discover new businesses area and establish mid to long-term business plans and act for Honest's continuous growth and development. Our works are based on the participation of our members and organic collaboration with empathy and communication.

win-win
cooperation

shared
growth

organic
collaboration

Discover Innovation Materials

Honest, which has grown based on skin science research, is expanding
and applying materials obtained from nature in various fields.
It has been certified by various organizations and has already been recognized
for its achievements and is gradually making efforts.

Patent registration
performance
IP management
certification

Vision

Honest continues to study solutions that can fill the inscape,
not only for the external beauty.

We consider about the beauty life of our customers and
increase the value of our products so that our customers
can fill the beauty as they want.

Sensuos

We analyze and reflect trends in the fast-changing cosmetics market. We lead the market trend by keeping pace with the changes in the domestic and overseas cosmetics market.
Honest

We produce and sell cosmetics that customers can fully trust and use. To build trust with customers, we truthfully proceed that from planning product to marketing.
Creavitve

A Creative idea comes together to drive the growth of HONEST. We grow up together by experiencing newness without fear.

Business Area

B2B

Brand developing and proposing domestic and oversea buyers’ requests.

We actively support from researching the trends, planning product, developing, production to managing shipment that our buyer requests.
B2C

Management of own-brand that researched and developed.

We propose everything that reaches consumers from brand planning to package design and marketing of new products researched and developed by Honest R&D center.